Brochure Memo

To: Y. Liu
From: Lauren Taylor and Alan De La Torriente
Subject: Critique of the Layout of Brochure
Date: July 24, 2007

The purpose of this memo is to discuss the overall effectiveness and impression of the brochure. Overall, we were impressed by the document and found it easy to read and a good layout for the subject. There were good things as well as things we would suggest improvement on.

Summary
We found several things we liked and found very useful about this brochure including; layout, length, quality of paper and binding. There were, however, some things we would improve such as; including headers and footers and page numbers.

Discussion
The brochure does a very effective job of providing the info in a well designed manor. The information is easy to follow and uses good white space rules. The font size and length of the document is perfect for the info presentation. It uses chunking effectively to separate topics. There is a good selection of colors that are emblematic of the school. The document uses repetition throughout the document so that it is consistent and easy to read.

There were a few things we found that the designer might have considered when producing the final draft. There were no headers or footers to indicate different sections of the information. This might be considered confusing when looking through the information. Also, there are no page numbers, so if the reader wanted to reference a certain page, it would be difficult.

If we were going to suggest some things for redesign, we would have to reconsider the use of appropriate icons and making the brochure more visually simulating. Also, providing more cross referencing to allude to related information.

Recommendation
We would like to discuss further about this brochure when you get a chance. These suggestions we have provided, we feel, would greatly benefit the document. Give us a call (x1234) and we can talk.